Businesses today are running magazines, blog sites, newsletters, social media channels and what not to market their brand. Now imagine the effort that goes into marketing for big corporations running five different magazines, newsletters, and separate email marketing for every product or service. On top of that maintain and gain more followers across so many social media channels.
So when we put all of this together it certainly seems overwhelming. When we move into the subject of getting more leads, it is really important to honor where businesses have arrived in the marketing world and honor why can it feel so overwhelming at this point in time.
By reading this blog you are going to walk away with a couple of ideas that will aid you in creating an effective marketing plan. To do that I am going to shed light on inbound marketing and how can it be used effectively for lead generation.
What is Inbound Marketing?
Inbound Marketing is the process of creating marketing content that basically earns the attention of the consumer. This strategy makes your business easy to be found, has the ability to diverge internet traffic towards your website and provide a lead. The key here is to deliver content that is interesting and valuable for your customers.
Imagine you are a game development company and you spend so much effort and budget to create a game that the audience can dive into but you don’t have the ability to provide content making your average gamer understand why do they need to download your game? What is so good about it?
How does Inbound Marketing Generate More Leads?
Before we jump into lead generation one really needs to identify and prioritize the best content because if you have great content you can generate leads from it. Below are some factors that you need to be thinking about when you are creating valuable content for your business.
Create Your Content Mission:
For this let’s take the example of a travel agency whose core function is to make arrangements for group travel. This means that all of the content that this travel agency publishes be it the most popular destinations, news, business profile, and blogs all of this should be group travel specific.
Your mission has to align with the product or service industry that you operate in, one can also be focused on their mission. But whatever that mission is it will set the stage for everything else there is to come.
Know your Customer’s Needs:
Most importantly you want to have to make sure that your content covers what your customers want. Now, this might seem a bit obvious but there are a lot of businesses out there that provide content that they think people need to read and that is not going to work at all.
For example, if you are a travel agent and you know that there is a baby boomer generation who wants to travel with their grandchildren by opting for your services. You need to create content about that. Your content should have the ability to address your customer’s pain points. There are always big issues that your customers face, so it is essential to research your customer’s needs and that is the content that you should start to write about.
Display Authenticity, Usefulness and Entertain:
A couple of things that you need to keep in mind when you are creating content is that you really do need to be authentic. You can be useful and can also create emotion by being entertaining. Companies that are creating their own authentic content to their brand following are becoming more successful because they are providing the audience something that they cannot get somewhere else.
Most importantly create content that proves to be useful and has the ability to educate people about new topics that are related to the industry that you belong to. Valuable content is created by observing the lives of your target audience and the demographics that they hail from.
Amplify Your Content:
Once you have got the content created then you really need to focus on content amplification. This is the stage that is going to make or break your brand. Because this is where you share out your content with the masses.
The whole purpose of content amplification is that your goal as a marketer is to get the created content into the hands of the most amount of people you can or reach the largest audience as possible. So you have to consider all of your social media channels, you need to consider your blog, newsletters, you need to place this content on your website.
You need to consider the fact that some people will read your magazine or follow your website or blog post, but these people don’t follow you everywhere. So when it comes to content amplification it is best to use all the communication mediums available to you so that you can reach the total largest audience as possible.
A lot of people ask about SEOs, as to why be it so important? Through effectively using keyword searching and designing content around them you can rant higher in search engines like Google and Bing. This shows that the content that you provide is relevant, the higher you rank in search engine optimization the higher the amount of audience you can reach out to.
That is the whole purpose of SEOs that at the end of the day you want to drive more traffic to your web portal. You can show Google and Bing that you are a viable relevant website, when you do that effectively you start to appear higher in the search engine ranking when somebody searches for you on the internet.
One way to do this is to use keywords and topics that are trending in the industry that you operate in. When the audience searches for a keyword that is included in the content that you provide you will automatically appear higher in search engines.
The higher you appear the higher the amount of audience you can reach out to. And simply put the higher the amount of audience you can reach out to increases your chances of getting and converting more leads in your favor.