Digital Marketing tools can highly impact the results of your digital marketing strategy. Besides saving time, less hassle, and making fewer errors, the benefits of using the most suitable Digital Marketing Tools can be extensive. So if you want to improve and optimize your Digital Marketing efforts, you better start using the right Digital Marketing Tools.

The only problem is that there are a lot of Digital Marketing Tools out there, and they are all screaming for your attention. It is estimated that there are more than 440 million blogs worldwide, and about 2 million blog posts are written every day. Luckily, not all of them write about Digital Marketing Tools, but you get the idea, right?

So which Digital Marketing Tools are successful in providing the tools and features you need, and how can you find them? You can do a google search and search for the Best Digital Marketing Tools, but then you get hundreds of “Best of Lists” in front of you, so that doesn’t help a lot either unless you want to spend a full day going through all those lists. Well, that is exactly what we did! We searched for 50 “Best of Lists” highlighting the most recommended Digital Marketing Tools, then we selected and combined the 20 most valuable “Best of Lists” and earmarked and ranked what Digital Marketing Tools keep up appearing on most of those recently published lists. From a total of 300, Digital Marketing Tools compared, reviewed, and ranked, here is the Top 25 of Most Recommended Digital Marketing Tools around that appear on most of the “Best of Lists”.

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Top 25 of Best Digital Marketing Tools
Most Recommended

#1. BuzzSumo / Twitter
Listed 13 out of 20 times. Helping you create & amplify content. View the most shared content & influencers for any topic or site. Content strategy, outreach & competitive research.

Handy Resources:
Features Overview: BuzzSumo
Guide: BuzzSumo
Their Blog
Pricing: Monthly Membership (From USD 79)
User Reviews


#2. Google Analytics / Twitter
Listed 13 out of 20 times. Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

Handy Resources:
Features Overview: Google Analytics
Guide: Google Analytics
Google Analytics Academy
Their Blog
Pricing: Free
User Reviews


#3. MailChimp / Twitter
Listed 11 out of 20 times. Our all-in-one Marketing Platform that puts your audience at the heart of your marketing. With MailChimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform.

Handy Resources:
Features Overview: MailChimp
Guide: MailChimp
Their Blog
Pricing: Free & Monthly Membership (From USD 9.99)
User Reviews


#4. Buffer / Twitter
Listed 10 out of 20 times. Buffer is an intuitive, streamlined social media management tool trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

Handy Resources:
Features Overview: Buffer
Guide: Buffer
Their Blog
Pricing: Monthly Membership (From USD 12 billed annually)
User Reviews


#5. Ahrefs / Twitter
Listed 10 out of 20 times. Ahrefs is known as the world’s largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide.

Handy Resources:
Features Overview: Ahrefs
Guide: Ahrefs
Their Blog
Pricing: Monthly Membership (From USD 99)
User Reviews


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#6. SEMrush / Twitter
Listed 10 out of 20 times. SEMrush is a competitive research and business intelligence software that provides data and analysis on paid and organic search, social media, and link-building activities worldwide. On top of a powerful competitive analysis toolkit, SEMrush offers necessary features to help companies optimize their own online presence, such as site audits, SEO ideas, and brand monitoring tools.

Handy Resources:
Features Overview: SEMrush
Guide: SEMrush
Their Blog
Pricing: Monthly Membership (From USD 99.95)
User Reviews


#7. Crazy Egg / Twitter
Listed 5 out of 20 times. Visualize and analyze your web analytics data with our five Snapshot Reports: Heatmap, Scrollmap, Confetti, Overlay, and List

Handy Resources:
Features Overview: Crazy Egg
Guide: Crazy Egg
Their Blog
Pricing: Free & Monthly Membership (From USD 24)
User Reviews


#8. Google Keyword Planner / Twitter
Listed 7 out of 20 times. This keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want. Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget.

Handy Resources:
Features Overview: Google Keyword Planner
Guide: Google Keyword Planner
Their Blog
Pricing: Adjust Monthly Budget Cap
User Reviews


#9. HubSpot / Twitter
Listed 4 out of 20 times. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.” HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.

Handy Resources:
Features Overview: HubSpot
Guide: HubSpot
Their Blog
Pricing: Free & Monthly Membership (From USD 50)
User Reviews


#10. Feedly / Twitter
Listed 6 out of 20 times. Keep up with all the topics that matter to you. All in one place. Never miss important stories, collaborate with your teammates. Discover fresh, authoritative voices on niche and broad topics alike.

Handy Resources:
Features Overview: Feedly
Guide: Feedly
Their Blog
Pricing: Free & Monthly Membership (From USD 5.41)
User Reviews


#11. Slack / Twitter
Listed 5 out of 20 times. Teamwork in Slack happens in channels — a single place for messaging, tools and files — helping everyone save time and collaborate together. In Slack, tools and services work in the same place as your team. Information leaves siloed inboxes and flows into shared team channels.

Handy Resources:
Features Overview: Slack
Guide: Slack
Their Blog
Pricing: Free & Monthly Membership (From USD 6.67)
User Reviews


#12. Hootsuite / Twitter
Listed 6 out of 20 times. Hootsuite is widely used platform for managing social media for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.

Handy Resources:
Features Overview: Hootsuite
Guide: Hootsuite
Their Blog
Pricing: Free Trial & Monthly Membership (From USD 19)
User Reviews


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#13. Yoast SEO / Twitter
Listed 4 out of 20 times. Tweaking websites is what we do at Yoast, from search engine rankings, to speed to user experience. We help you optimize your site through plugins, blog posts, and courses.

Handy Resources:
Features Overview: Yoast SEO
Guide: Yoast SEO
Their Blog
User Reviews


#14. ActiveCampaign / Twitter
Listed 4 out of 20 times. ActiveCampaign combines all aspects of email marketing into a single & easy to use platform. Seamlessly create beautiful & engaging emails, send them to your segmented subscribers, and see what interactions & reactions occur in real time.

Handy Resources:
Features Overview: ActiveCampaign
Guide: ActiveCampaign
Their Blog
Pricing: Monthly Membership (From USD 9)
User Reviews


#15. Google Search Console / Twitter
Listed 5 out of 20 times. Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

Handy Resources:
Features Overview: Google Search Console
Guide: Google Search Console
Their Blog
Pricing: Free
User Reviews


#16. LeadPages / Twitter
Listed 4 out of 20 times. Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.

Handy Resources:
Features Overview: LeadPages
Guide: LeadPages
Their Blog
Pricing: Monthly Membership (From USD 25)
User Reviews


#17. MeetEdgar / Twitter
Listed 4 out of 20 times. MeetEdgar makes it easy to schedule and automate your content on Facebook, Twitter, Instagram, and LinkedIn! From writing posts for you (seriously) to re-posting evergreen content, Edgar has you covered!

Handy Resources:
Features Overview: MeetEdgar
Guide: MeetEdgar
Their Blog
Pricing: Monthly Membership (USD 49)
User Reviews


#18. Animoto / Twitter
Listed 4 out of 20 times. Animoto’s online video editor makes it easy to create powerful, professional marketing videos on your computer and mobile device. Create impressive videos in minutes with Animoto’s drag-and-drop video maker. No video editing experience necessary.

Handy Resources:
Features Overview: Animoto
Guide: Animoto
Their Blog
Pricing: Free Trial & Monthly Membership (From USD 5)
User Reviews


#19. OptinMonster / Twitter
Listed 4 out of 20 times. OptinMonster allows you to convert visitors into subscribers and customers. It enables you to create professionally designed opt-in forms without writing a single line of code in 60 seconds flat.

Handy Resources:
Features Overview: OptinMonster
Guide: OptinMonster
Their Blog
Pricing: Monthly Membership (From USD 12)
User Reviews


#20. Sprout Social / Twitter
Listed 5 out of 20 times. Sprout Social is known for its intuitive, easy-to-use web and mobile platform. This social media management software and solutions help you find, form and deepen real connections with the people who love your brand.

Handy Resources:
Features Overview: Sprout Social
Guide: Sprout Social
Their Blog
Pricing: Free Trial & Monthly Membership (From USD 99)
User Reviews


#21. GetResponse / Twitter
Listed 5 out of 20 times. GetResponse helps you grow your business with an easy but powerful all-in-one marketing platform: email marketing, marketing automation, responsive email design, hundreds of ready-to-use email and landing page templates, landing page creator, webinars, and useful analytical tools.

Handy Resources:
Features Overview: GetResponse
Guide: GetResponse
Their Blog
Pricing: Monthly Membership (From USD 15)
User Reviews


#22. Moz / Twitter
Listed 5 out of 20 times. Helping SEOs build innovative organic search strategies with easy-to-use tools, reliable data, and accessible training since 2004. With accessible training, and a suite of easy-to-use tools, they help drive insights and recommendations powered by robust, reliable data.

Handy Resources:
Features Overview: Moz
Guide: Moz
Their Blog
Pricing: Free Trial & Monthly Membership (From USD 99)
User Reviews


#23. UberSuggest / Twitter
Listed 5 out of 20 times. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. From head terms to long-tail phrases you’ll get hundreds of suggestions from this free keyword tool.

Handy Resources:
Features Overview: UberSuggest
Guide: UberSuggest
Their Blog
Pricing: Free
User Reviews


#24. Canva / Twitter
Listed 7 out of 20 times. Create beautiful designs with your team. Canva makes graphic design amazingly simple for everyone, by bringing together a drag-and-drop design tool with a library of more than 1 million stock photographs, graphic elements and fonts.

Handy Resources:
Features Overview: Canva
Guide: Canva
Their Blog
Pricing: Free Trial & Monthly Membership (USD 9.95)
User Reviews


#25. Hotjar / Twitter
Listed 8 out of 20 times. Hotjar is a new and easy way to truly understand your web and mobile site visitors. See how visitors are really using your website, collect user feedback and turn more visitors into customers.

Handy Resources:
Features Overview: Hotjar
Guide: Hotjar
Their Blog
Pricing: Free & Monthly Membership (From USD 29)
User Reviews

Our Favorite
Digital Marketing Tools

For our running our Consultants 500 business we currently use quite a lot of the Digital Marketing Tools as listed above, being: Google Analytics | MailChimp | Ahrefs | Yoast SEO | Google Search Console | Canva | Hotjar | Screaming Frog

In the past we have also used these tools, which we currently do not use anymore because we found better alternatives or because we do not need them anymore: BuzzSumo | Buffer | Crazy Egg | Feedly | Hootsuite | Moz.

Finally, we also use these Digital Marketing Tools which were somehow not included in the above top 25 list:

The main disadvantage of Google Analytics is that it is primary traffic oriented, and gives less emphasis on users, events, and conversions. Via Google Analytics you cannot track individual users, and get info on who they are and how they exactly behave on your website (Google Analytics only provides aggregated data). That’s why we also use Oribi. It is a relatively new Analytics Tools on the market and its main goal is to simplify your web analytics. It’s very easy to implement and use. Oribi Analytics was built for marketers, and it’s especially great for anyone who doesn’t have the time or experience to build their own data trackers or software. It also offers trend alerts so you can stay on top of what’s popular right now within your user base.

For our Social Media scheduling we use SmarterQueue, a relative new player in the Social Media scheduling area, and which we found better and easier to use than Buffer or Hootsuite. That must say enough!

Finally, we also use Evernote for organizing online information, Grammarly for double checking our writing skills and Hunter for finding emails of any website within seconds.

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Best Digital Marketing Blogs
to Follow

Blogs about Digital Marketing are an ideal source for staying up to date on the latest developments and learn new insights about all sorts of marketing topics. A good marketing blog offers in-depth analyses, how to guides, industry trends, handy statistics insights, strategy papers, the best tools for the marketing professional and much more.

Thereforethese Digital Marketing Blogs might also interest you as we did another research for Blogs about Digital Marketing Blogs in the same way as we did for Best Digital Marketing Tools. These Top 20 of Best Digital Marketing Blogs keep appearing on all lists of Best Digital Marketing Blogs to follow, and here are the top 5:

  1. Content Marketing Institute / Twitter
  2. HubSpot / Twitter
  3. The Moz Blog / Twitter
  4. Buffer Blog / Twitter
  5. Neil Patel Blog / Twitter

Personally, we find the Ahref’s Blog also very useful and we certainly recommend following them.

Best Digital Marketing Books
for Further Learning

Books about Digital Marketing offer another great way of learning more in-depth aspects of Digital Marketing and at a much lower price than taking, for example, a specialist Digital Marketing Course. By reading a book, you consume a huge amount of research in a relatively short amount of time, and it is one of the best ways to improve your Digital Marketing knowledge and skills. Here are some very popular Digital Marketing Books that are considered as one of the best ones to read for further improving your Digital Marketing skills:

  1. Digital Marketing for Dummies | by Ryan Deiss and Russ Hennesberry
  2. The 22 Immutable Laws Of Marketing | by Al Ries and Jack Trout
  3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World | by Gary Vaynerchuk
  4. Permission Marketing: Turning Strangers into Friends and Friends into Customers | by Seth Godin
  5. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You | by John Hall

Best Analytics Tools
Most Recommended

Without Web Analytics you have no idea what works and what doesn’t. So if you want to improve and optimize your Digital Marketing efforts you better start measuring all sorts of metrics on your website. Thereforethese Analytics Tools might also interest you as we did another research for Web Analytics Tools  in the same way as we did for Best Digital Marketing Tools. These Top 20 of Best Web Analytics Tools keep appearing on all lists of Best Web Analytics Tools to use, and here are the top 5:

  1. Google Analytics / Twitter
  2. Clicky / Twitter
  3. Kissmetrics / Twitter
  4. Crazy Egg / Twitter
  5. Adobe Analytics Twitter

How we Established the Final
Top 25 of Best Digital Marketing Tools

  • We made a list of 50 posts that were recently published about “Best Digital Marketing Tools” to use.
  • From this list of 50 posts, we selected the top 20 that seem most valuable to our readers and users.
  • We combined the 20  lists of “Best Digital Marketing Tools” and earmarked all individual tools that were on those lists.
  • When a tool was ranked as number 1, it got 1 point, and when it was ranked 2nd, it got 2 points, etc.
  • When no particular ranking was applied to a certain list, then each listed tool got the same points.
  • To be included in the final list a tool should be listed for a minimal number of times.
  • More weight was assigned to tools which were explicitly listed more times than other tools.
  • All lists were summed up, and the Digital Marketing Tool with the lowest number was ranked 1, 2, 3, etc.
  • This resulted in the final “Top 25 of Best Digital Marketing Tools” that have been recommended most times by all types of Digital Marketing Experts. 

Sources Used for
Best Digital Marketing Tools

The 20 “Best of Lists” used for researching what the Best Digital Marketing Tools:

  1. Top 24 Best Digital Marketing Tools For 2019
  2. 41 Must-Have Digital Marketing Tools to Help You Grow
  3. 10 Online Marketing Tools You Need When Starting a Business
  4. 20 Best Digital Marketing Tools You Should Consider In 2019
  5. 18 Digital Marketing Tools To Grow Your Business
  6. 51 Digital Marketing Tools Used By Experts In The Field
  7. 15 Valuable Digital Marketing Tools to Grow Your Business
  8. 25 Powerful Digital Marketing Tools to Increase Sales (2019)
  9. Best Digital Marketing Tools of 2019: The Hidden Gem Edition
  10. Digital Marketing Tools
  11. Top 25+ Must-Have Tools For Your Digital Marketing Agency In 2019
  12. These Are the Best Digital Marketing Tools Out There
  13. Ultimate List of Digital Marketing Tools
  14. 44 Marketing Tools to Consider for 2019
  15. 16 Essential Tools for Digital Marketers in SMEs
  16. 15 Essential Digital Marketing Tools for an Internet Marketer [Infographic]
  17. Best Digital Marketing Software
  18. 21 Best Online Marketing Tools (That We Use At Ahrefs)
  19. 15 Best Digital Marketing Tools to Make Your Life Easier
  20. The Top 30 Online Marketing Tools I Couldn’t Live Without

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